Incogni vs. Onerep: detailed comparison

Incogni and Onerep are both personal data removal services, but they don’t cover the same ground, charge the same prices, or carry the same reputation. Let’s dive into a detailed Incogni vs. Onerep comparison to see their biggest differences and find the service that fits what you’re looking for.

Note: The comparison was made on August 26, 2026, and the information listed is subject to change.

Note: All prices in USD.

In short, Incogni’s starter plan covers more data broker sites (420+, independently verified by Deloitte) than Onerep’s equivalent plan, and builds private data broker coverage into every plan rather than gating it behind its priciest tier. The Unlimited plan adds further proactive tools, including the Exposure Scanner and Privacy Score. Onerep offers a five-day free trial, but its coverage is heavily US-focused. Also, KrebsOnSecurity reported that its founder’s ties to other people-search sites led Mozilla to end its partnership with the company in 2024. So, if broad coverage and a verified track record matter most to you, Incogni is the more comprehensive data removal service.

Here’s a closer look at what each service actually does before the side-by-side.

Think of Incogni as your personal information removal assistant, available as a standalone subscription and bundled into Surfshark One+. Its Removal Engine sends data removal requests to 420+ data brokers on your behalf. It resubmits them automatically as brokers relist your data, so you’re not stuck repeating the process every few months.

​Incogni’s core idea is to remove your sensitive personal data from data brokers before it leads to real harm, such as identity theft, unwanted attention, or scams targeting you — rather than waiting to clean up after something goes wrong. Every plan scans across its 420+ broker network. The Unlimited plan adds the Exposure Scanner, which extends that scan across the wider web, plus, a monthly Privacy Score — an interactive 0–100 score (higher is better) based on how exposed and easy to find your data is, broken down into physical safety, personal information, and contact details. It also unlocks unlimited custom removal requests, reaching 3,000+ additional sites beyond the standard network. The fewer places your data sits with brokers, the fewer ways scammers and bad actors have to find you.

Onerep is a data removal assistant that focuses on people-search sites, a category of data brokers that lets anyone look up a stranger’s address, phone number, or relatives with a simple search. After you sign up, Onerep scans its list of covered sites for matching profiles, submits removal requests automatically, and then rescans periodically to catch anything that reappears.

Its Pro-tier plans add unlimited custom removal requests for sites outside its standard list, along with family coverage for up to six people. As of May 2026, those Pro plans also cover 550+ non-public data brokers, companies that trade in bulk consumer data rather than displaying public profiles, a category Onerep didn’t cover at all before that expansion.

Here’s how the two services stack up.

Data brokers don’t just hold onto a static profile. They continuously re-scrape public records and buy fresh data from other sources, so a listing that’s removed today can be rebuilt from scratch a few months later. That’s why both services run recurring resubmission instead of doing a single opt-out sweep. 

Incogni’s Removal Engine automates this across 420+ brokers and resubmits requests at intervals not exceeding 60 days for public brokers or 90 days for private ones, unless you’re already on a broker’s suppression list. Its Unlimited plan lets removal specialists step in manually for harder cases that the automation can’t fully resolve.

Onerep automates removals across its list of covered brokers and rescans them monthly to catch anything that reappears. Custom removal requests for brokers outside Onerep’s default coverage are limited to Onerep’s Pro-tier plans.

Incogni’s 420+ broker network includes both people-search sites and private-database brokers — companies that sell data in bulk rather than displaying public profiles, and that most data removal services skip entirely.

Onerep’s advertised coverage lists vary by plan and source, ranging from roughly 300 people-search sites on its Standard tier to the high hundreds on its Pro tier. Independent reviewers have found some overlap between the listed sites and their mirror domains, so the actual number of distinct brokers covered may be lower than the headline figure suggests.

Both companies operate within the same general framework: sending removal requests under privacy laws such as California’s Consumer Privacy Act (CCPA) and similar laws now on the books in other US states, as well as the EU’s General Data Protection Regulation (GDPR), which give you the right to ask brokers to delete your data. Incogni doesn’t sell customers’ personal data, a claim independently verified by Deloitte for the year ended December 31, 2024.

​In March 2024, KrebsOnSecurity reported that Onerep’s CEO, Dimitri Shelest, had founded dozens of people-search sites, including Nuwber, in which he still held a stake, while Onerep marketed itself as removing people from services like it. Mozilla, which had bundled Onerep into its Mozilla Monitor Plus product, ended the partnership within days of the report and cut ties with Onerep entirely in November 2025. Onerep has not disputed the reported ownership history.

Incogni’s dashboard tracks every broker contacted, the status of each request, and compliance rates over time. Users on the Unlimited plan also get a monthly Privacy Score, an interactive page, that translates exposures into a plain-language risk level.

Onerep’s dashboard shows scan dates, exposure counts by site, and removal statuses, backed by monthly email summaries.

Incogni’s standout features are the Exposure Scanner and the Privacy Score, alongside a mobile app for iOS and Android and live phone support on higher tiers.

Onerep includes data leak monitoring across all its plans and offers unlimited custom removals on its Pro tiers, but it doesn’t provide comparable exposure scanning or risk-scoring features.

Incogni is available in 34 countries, including the US, Canada, the UK, all EU member states, and Norway, Switzerland, Iceland, and Liechtenstein. Coverage of specific data brokers varies by country because brokers operate regionally.

​Onerep’s coverage is primarily US-focused, which matters if you’re removing data from brokers based outside the US.

Note: Prices correct as of August 26, 2026.

Incogni’s Standard plan costs less to start and includes private-database-broker coverage by default. Onerep’s Individual plan costs more to start and reserves that same category of coverage for its pricier Pro tier. All Incogni plans include a 30-day money-back guarantee, while Onerep offers a five-day free trial instead. Prices and plan names change from time to time, so double-check current rates on each provider’s pricing page before you buy.

Incogni offers email support and a help center on every plan, with live phone support added on Unlimited and Family Unlimited plans.

Onerep provides email, phone, and live chat support across its paid plans, though some users have noted limited self-service options for canceling directly from the account dashboard.

Here’s a condensed comparison of the services.

Both services do the same basic job: they take the manual, repetitive work of opting out of data broker after data broker off your plate. Where they differ is in scope and trust.

Onerep is a reasonable option if you’re in the US and mainly concerned with people-search sites. Its Pro tier now reaches further into non-public brokers than it used to — enough that its total broker count can match or exceed Incogni’s on that tier. On its starting plan, Incogni covers more ground by default with automated coverage of over 420 brokers, including private-database brokers on every plan, not just its priciest one, and backs its numbers with independent verification from Deloitte rather than just its own marketing.

If starting-plan coverage without upgrading tiers matters most to you, Incogni is worth a closer look. It’s available on its own or as part of the Surfshark One+ bundle.