Incogni vs. DeleteMe: which data removal service is right for you?

Choosing the right data removal service doesn’t need to be complicated. Incogni’s Removal Engine automates most of its work across 420+ data brokers, and its Unlimited plans add removal specialists who search the web based on custom requests. DeleteMe, by contrast, relies heavily on manual removals and covers a somewhat different category of data brokers. If you want a hands-off option at a lower starting price, Incogni is usually the better fit, while DeleteMe suits people who’d rather have a dedicated privacy advisor handle the work, though it’s likely to be slower. Read on for a detailed comparison.

Incogni vs. DeleteMe: at a glance

Note: Prices valid as of July 23, 2026. All prices in USD.

Incogni and DeleteMe overviews

Here is a quick overview of both services:

Incogni

Incogni is a personal data removal service that helps individuals reclaim their privacy through both automated and custom requests. Part of Surfshark Group companies, it sends removal requests to 420+ data brokers on behalf of users, targeting companies that collect, store, and sell personal data.

Incogni aims to reduce the risk of scams, identity theft, financial fraud, and unauthorized profiling by helping remove your personal info from data broker databases. It handles automated requests behind the scenes, streamlining the complex removal process while requiring minimal user intervention.

Incogni’s custom removals take data privacy a step further, letting users submit opt-out requests to nearly any website. This is available on the Unlimited and Family Unlimited plans: you can point an Incogni specialist to the site where your data’s been exposed, from people search pages to specific Google results, and they’ll handle the removal on your behalf.

DeleteMe

DeleteMe is a personal data removal service offered by Abine, an online privacy company. The platform specializes in manually processing data removal requests and targets many high-profile data broker sites.

DeleteMe periodically provides users with detailed reports that outline where their data has been found and removed, and steps taken to prevent its reappearance. With a hands-on approach, the service emphasizes transparency and thoroughness in combating online privacy risks.

Incogni vs. DeleteMe: key comparison

Let’s deep dive into a detailed comparison between these two data removal services.

Data removal process

When it comes to data removal, Incogni and DeleteMe take two divergent approaches. Incogni’s Removal Engine automates most of its data removals. After signing up and giving Incogni consent to contact data brokers on your behalf, users can sit back and track the service’s removal requests in real time. In practice, this means very little ongoing effort on your part. Incogni resubmits requests every 60 days for people-search sites and every 90 days for private brokers as your data resurfaces, so there’s nothing to remember to recheck yourself.

Moreover, Incogni gives users the option to pursue custom removals from sites not covered by their automated service, available on the Unlimited and Family Unlimited plans and covering 2,000+ additional sites. From online white pages to sites with business and legal records, just tell a privacy expert where your data is, and they’ll handle the removal for you.

On the other hand, DeleteMe mostly relies on manual processes to handle each removal request. Trained experts actively search for personal data on broker websites and submit requests for you. They also prepare detailed quarterly reports to keep users in the loop. That human review can be useful for tricky, hard-to-verify listings, but it also means new exposures between reports depend on DeleteMe’s own scan-and-report cycle rather than an instant recheck you can trigger yourself.

Data broker coverage

Incogni’s Removal Engine automatically targets over 420 data brokers and people search sites. On top of that automated list, Incogni’s Unlimited and Family Unlimited plans include unlimited custom removals, extending reach to 2,000+ additional sites.

DeleteMe also claims to offer extensive data broker coverage, with 976 sites in its scope, according to its own published list (updated February 2026). However, this figure needs some clarification. Much of that list covers a somewhat different category of brokers than Incogni’s, with some overlap. 

Over 565 of those sites require a custom removal request rather than being covered by default; those requests are also processed manually rather than through automated software. In practice, DeleteMe covers 85+ data brokers by default on its individual and family consumer plans. The higher figure (up to 262) only applies to DeleteMe’s separate Business/VIP tiers, which are sold through direct sales contact rather than the public pricing page — so it isn’t something a regular subscriber can simply upgrade into.

DeleteMe’s reliance on manual removal may also delay its ability to address new listings on data broker websites. Nevertheless, DeleteMe’s personalized approach and detailed follow-up services may provide added assurance for users seeking comprehensive help.

Data privacy compliance and regulations

Both data removal services comply with the same privacy laws to guarantee that they’re operating within strict legal frameworks to protect your personal data. Incogni and DeleteMe adhere to the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and many other regulations.

These laws grant users rights, such as the right to request data removal and limit data sharing. Both Incogni and DeleteMe empower you to exercise greater control over your data privacy, safeguarding your information from unauthorized exploitation.

Moreover, Incogni obtained an independent assurance report from Deloitte. The report verifies that Incogni:

• Provides removal coverage for 420+ data brokers;
• Obtains confirmation from every broker;
• Sends recurring removal requests every 60–90 days;
• Has processed over 245 million removal requests to date;
• Has no affiliation with data brokers.

DeleteMe has not published an equivalent independent assurance report verifying its broker coverage or removal claims, so its figures currently rely on the company’s own reporting.

Reporting

Along with monthly reports, Incogni provides an automated privacy report through its user-friendly dashboard. These reports let users easily track their data removal requests in real time. You can see the status of official removal requests sent to data brokers, including those that have been completed and those that require repeat requests. For day-to-day peace of mind, that means you can check progress the moment you’re curious, rather than waiting for a scheduled update.

Unlimited plan subscribers get an additional layer of insight: Personal Risk Assessment, a report generated and downloaded monthly that breaks exposures down into three risk categories — physical safety, personal, and scam & spam — along with an overall risk level and tailored next steps. Rather than just a status update, it explains what your exposures actually mean and what to do about them.

On the other hand, DeleteMe periodically offers detailed reports that summarize the progress of its personal data removal services. These reports include which data brokers were contacted, which data were removed, and which follow-up actions were taken. While not real-time, this manual reporting style gives a detailed overview of any personal data found on databases and people search sites, which some users find easier to read as a single narrative rather than a live status feed.

Features

Besides its automated removal requests, Incogni’s most impressive features include custom removals and continuous monitoring of new and existing data brokers.

What also sets Incogni apart, though, is the fact that it’s included in the all-in-one Surfshark One+ bundle. As a part of this cybersecurity suite, users can also take advantage of the following:

• VPN: a tool that encrypts internet traffic and masks your IP (Internet Protocol) address to boost online privacy and security;
• Antivirus: software that protects your device from malware, infected files, and unauthorized apps;
• Alternative ID: a solution that creates a second (or third) email address for you to use on websites, mailing lists, or online sign-ups you don’t want spamming you;
• Alert: a service that notifies you whenever your personally identifiable information is leaked online.

In practical terms, that means one subscription covers your data-broker cleanup and your everyday online security, rather than juggling separate tools and bills.

DeleteMe’s primary nice-to-have feature is its ability to remove sensitive data beyond traditional search sites and target occupational directories (like WebMD) and property platforms (think Zillow), though Incogni’s Unlimited plan custom removals can reach similar sites too, since that feature isn’t limited to a fixed list.

DeleteMe also lets you submit custom removal requests for sites outside its default coverage, though these go through DeleteMe’s team manually rather than through automated software.

Availability

When comparing the countries where Incogni and DeleteMe are available, you’ll find their geographic reach differs considerably.

Incogni operates in multiple countries — 34 to be exact. Specifically, it’s available in the USA, the UK, all EU member states, Canada, Norway, Switzerland, Iceland, and Liechtenstein. Users can enjoy this broad coverage within a single plan, which matters if you split time between countries or move abroad, since you don’t need to switch plans to stay covered.

While DeleteMe has recently expanded outside the US to 11 other countries, users need a separate plan for each market. DeleteMe’s international reach includes Europe (the UK, France, Germany, etc.) as well as Canada, Brazil, and Singapore. Its business plans reach further, covering 30 countries in total.

Nevertheless, DeleteMe’s main strength remains in US-based data collection services.  

Incogni vs. DeleteMe: user experience 

Most data removal services look similar on the surface, but in practice, they show significant differences.

Incogni’s hands-off setup means most people only interact with it to check progress. DeleteMe’s more hands-on model involves reading through reports and, for sites outside its default coverage, flagging things yourself. Neither is “wrong,” it simply comes down to how much day-to-day involvement you want in managing your own privacy.

DeleteMe’s hands-on approach can be preferable for users looking to target specific people search sites, especially ones that don’t comply with automated removal requests. DeleteMe offers more data on resolved issues and ongoing risks, but that comprehensive protection comes at the cost of more screens and reports to work through along the way.

Incogni vs. DeleteMe: pricing

Incogni’s Standard plan, from $7.99/month billed annually, covers automated removals only. If you also want unlimited custom removals from the 2,000+ additional sites, you need an Unlimited plan, which is $14.99/month (or Family Unlimited at $22.99/month for up to five people).

Incogni is also included in the Surfshark One+ bundle alongside VPN, Antivirus, Alternative ID, and Alert, which is $7.49/month billed annually.

DeleteMe offers a free scan, but this only shows which data brokers have your info. To get your online data removed, you can choose between an annual plan, which is $10.75/month,  or a two-year subscription, at $8.71/month. DeleteMe also offers multiple tiers for couples and families.

Incogni vs. DeleteMe: customer support

Incogni offers 24/7 email and live chat support, phone support for users on its Unlimited plan, and an automated help desk where users can self-serve their most common FAQs. Support is also available via dedicated social media channels and an official Reddit thread.

DeleteMe lets users email them anytime, though phone and live chat support are only staffed during business hours.

You can also reach both companies through their social media accounts.

Incogni vs. DeleteMe: pros and cons

Here’s a rundown of Incogni’s top strengths and weaknesses.

Incogni pros and cons

DeleteMe pros and cons

Conclusion: which service is right for me?

Incogni and DeleteMe both do the same job: getting your personal data off broker sites, but they’re built for different kinds of users. If you want the lowest-effort option, the lower starting price, international coverage, and a service that’s already verified by Deloitte, Incogni is the stronger pick. It’s available on its own, or as part of Surfshark One+ with VPN, Antivirus, Alternative ID, and Alert if you want the extra tools too.

If you’re US-based, don’t mind a higher price, and specifically want a human privacy advisor manually chasing down harder-to-remove listings with a detailed quarterly report, DeleteMe’s hands-on approach may suit you better. However, DeleteMe doesn’t offer unlimited custom removals.

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