Surfshark
The VPN Trust Initiative (VTI), co-founded by Surfshark, is an industry-led consortium that promotes consumer safety and privacy online by increasing understanding of VPNs and strengthening business practices in an industry that already protects millions of internet users. Though VPNs are widely used, for many users, it’s not easy to grasp how they work. That’s exactly why VTI created these two documents:
- VPNs and the Global Good — which explains the need for a VPN and what this tool does in practical terms;
- How to Pick a Safe and Reliable VPN — which highlights the differences between types of VPNs.
Who needs a VPN and why?
In simple terms, a VPN (Virtual Private Network) is a cybersecurity tool that hides your IP (Internet Protocol) address from websites, apps, browsers, advertisers, and other online lurkers. For businesses and institutions, it enables secure remote access to work files while helping to guard against phishing attacks and other threats, especially on public Wi-Fi.
In personal use, a VPN helps protect your identity online and makes it easier for you to maintain your freedom of expression. It is no coincidence that VPNs are hugely popular among journalists and whistleblowers, as they safeguard them from oppressive regimes.
Not to mention, VPNs help users avoid third-party tracking and invasive advertising. They also help protect your data even if you join a public Wi-Fi network, which might not be entirely safe.
Download VPNs and the Global Good
How to pick a reliable VPN?
Comparing VPNs can be a tricky task even for technically knowledgeable users. One VTI recommendation is to choose only VPNs displaying a VPN Trust Seal, meaning the product meets industry standards for security, privacy, and transparency. Essentially, it’s a sign indicating that experts in the field recognize the product’s quality.
Look for providers that have undergone independent third-party audits (especially no-logs audits, meaning the VPN itself isn’t tracking your data), publish regular transparency reports about data requests, and clearly disclose who owns them.
Next, focus on privacy-first policies and strong technical safeguards. The service should have clear and accessible privacy documentation and rely on modern, well-reviewed encryption and VPN protocols — such as AES-256, OpenVPN, or WireGuard. Additionally, features such as DNS/IPv6 leak protection, a kill switch to block traffic if the VPN disconnects, and ideally even future-proof protections like post-quantum encryption help keep your data secure.
Ultimately, a reliable VPN provides strong performance and usability, boasting a large network of servers (ideally globally distributed), consistent performance as verified by independent speed and reliability tests, cross-device compatibility, and readily accessible customer support. At the same time, be cautious of entirely free VPNs — if the provider isn’t earning from subscriptions, your data might be their product.
For a more detailed guide on the factors to consider, please consult the VTI guide.
Download How to Pick a Safe and Reliable VPN
Protecting your online life with the right VPN
As online risks continue to evolve, so does the need for tools that help protect user privacy, security, and freedom. VTI’s resources offer a clearer understanding of the differences between VPN providers and what truly matters when choosing one. With these principles in mind, users can feel more confident selecting a service that creates a safer, more private online experience for them.
