Lifecycle Marketing Manager (Incogni)

Marketing

Vilnius / Kaunas / Warsaw

We’re building a new squad, a startup within a startup, to design, develop, and grow our new and much-needed tool to protect your identity online. It’s called Incogni – a new consumer privacy-tech tool that allows anyone to remove their personal data from 3rd party companies. Join our Incogni squad, and you’ll experience a hands-on masterclass on what goes into taking a new product from an initial idea to a worldwide success story.

If you want to:

Develop and execute retention marketing campaigns, including email marketing, in-app/product messaging, and other tactics to engage customers and reduce churn;

Work closely with creative teams on developing engaging, on-brand and revenue-driving content for email, in-app and push channels;

Analyze customer data and behaviour to identify trends, opportunities, areas for improvement and upsell opportunities;

Work closely with marketing and product teams to understand customer needs and develop targeted campaigns that address those needs;

Track and report on key retention metrics, including customer churn rate, lifetime value, and customer engagement;

Lead execution of marketing campaigns and automation from idea to deployment;

Lead A/B testing strategies to improve email engagement and conversion.

And you can check off:

3+ years of experience in email marketing, marketing automation, demand generation or client retention;

Experience developing and executing retention marketing campaigns, including email marketing, in-app messaging, and other tactics;

Strong analytical skills, including experience with customer data analysis and reporting;

Experience with CRM and marketing automation platforms, such as HubSpot / Sendgrid / Iterable / Mailchimp or similar;

Strong attention to detail;

Desire to run tests and perfect emails to the last detail before implementation;

Always-put-the-customer-first mentality;

Goal and growth-oriented mindset;

Excellent verbal and written communication skills in English.

Here’s the deal:

Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;

Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;

Tools of your choice: choose technical equipment and the tools you need to do your best;

Community and celebrations: get ready for long-lasting traditions such as Beer Fridays and On the Wave of Things, with a touch of various team buildings and company celebrations;

Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;

Work-life balance: as a general rule, we work based on a 3+2 hybrid model. And let’s not forget the WFA policy – an opportunity to work from anywhere in the world;

More days off: additional vacation days depending on your tenure;

Premium Surfshark accounts: for you, your family, and friends;

Gross salary: 2480 - 3970 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location.

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