Surfshark
Personal information spreads across the internet, appearing in search results, databases, and AI-generated summaries. As these systems evolve, having control over what’s publicly available about you matters more than ever.
That’s why the Surfshark Group has acquired Optery, a US-based data removal company that specializes in finding and deleting your personal information from search engines and data brokers.
This acquisition strengthens our cybersecurity ecosystem by bringing Optery alongside Incogni and Ironwall as an independent service, giving you more control over your digital footprint.
What is Optery?
Optery is a data removal service that helps you reclaim control of your personal information online. The company scans hundreds of data broker sites and people-search platforms — websites that collect and sell your name, address, phone number, and other personal details — to identify where your data is exposed. Then, it works to remove it.
What sets Optery apart is its specialized scanning technology, detailed screenshot reporting, and extensive coverage of the US data brokers, making it a practical tool for anyone serious about privacy.
Why this acquisition matters
Your personal data is valuable — and not just to you. Data brokers buy and sell it to fuel scams, identity theft, and phishing attacks.
By bringing Optery into the Surfshark Group, we’re creating a stronger defense against these threats. Optery’s deep US market expertise, combined with Incogni’s global reach, means better protection against the companies profiting from your privacy.
|
“At Surfshark Group, our goal is to empower people to take full control of their digital lives,” said Vytautas Kaziukonis, founder and chairman of the board at Surfshark Group. “With Optery on board, we’re further expanding our personal data protection capabilities and unlocking exciting new potential for innovation.”
|
This is the second strategic acquisition for Surfshark. In 2024, we brought in Ironwall, a data-removal service built specifically for government employees, public officials, and executive teams.
What this means for you
Optery will continue to operate independently within the group with separate teams, products, and technology. For Surfshark users, this means a stronger privacy and security provider.
With Optery in the Surfshark Group, we can expand data broker coverage, deepen knowledge of search-related data removals, and move faster on new privacy tools. This collaboration makes every data removal service in the group more effective at protecting your privacy and keeping up with evolving threats.
