Cybersecurity experts from TechRadar, Tom’s Guide, and more have reviewed Incogni — and the results are outstanding. Incogni has been recognized as a simple, effective, and budget-friendly data removal tool, earning the Editors’ Choice award from both PCMag and PCWorld.
Incogni review: remove your data from 420+ broker sites
- Automatically submit and manage removal requests
- Continuously monitor brokers to prevent data relisting
- Get it in the Surfshark One+ bundle for greater security
The world’s talking about Incogni
“Incogni offers one of the most efficient and accessible data removal services, automating a complex process while keeping users informed at every step.”
“It’s easy to use and highly effective, earning our Editors’ Choice award for personal data removal.”
“There is no other service on the market that gives its customers the same individualized attention. That alone should be applauded.”
“Incogni speeds up the process of data removal by automating it, maximizing efficiency.”
What is Incogni?
Incogni is an automated data removal tool that sends opt-out requests to 420+ data brokers on your behalf, stopping your personal information from being sold or used against you.
Here’s what sets Incogni apart from other data removal services:
- Fully automated requests: Incogni handles submission and follow-up with 420+ brokers — no manual effort required;
- Custom site removals: beyond standard brokers, Incogni’s Exposure Scanner can automatically check the web for other websites that have exposed your data;
- Ongoing monitoring: Incogni continuously scans brokers to ensure your data isn’t relisted after removal;
- Surfshark’s cybersecurity suite: as part of the Surfshark One+ bundle, Incogni is backed by solutions like a VPN (Virtual Private Network) and antivirus software.
Incogni helps protect your data privacy by limiting how easily scammers, telemarketers, and other bad actors can access your details. By working to remove your data from brokers, Incogni reduces your exposure to risks like fraud, identity theft, and phishing attacks.
Top benefits of Incogni
Stop fraud and identity theft
Incogni removes your contact details from the databases that fraudsters or stalkers may try to access. The result: fewer unwanted texts, calls, or emails from people who shouldn’t have your info in the first place.
“Cold-calling marketers, scammers, and robocalls can be infuriating as they take up your time and attention, and many customers have reported fewer incidents since signing up.” – ZDNET
Limit exposure of your personal details
Deleting your information from people search sites with Incogni helps ensure your home address, phone number, and family connections aren’t a simple Google search away.
“It also ensures your details stay off public people search sites, minimizing the chances of misusing personal information.” – Cybernews
Save hundreds of hours over manual opt-outs
Incogni acts as your legal proxy, automatically submitting and following up on claims. You don’t have to navigate confusing opt-out forms yourself or worry about wasting time manually contacting several data brokers.
“Over the course of our subscription, Incogni has completed 326 data removal requests, and it estimates we’ve saved over 244 hours.” – All About Cookies
Prevent future relistings
Data removal isn’t a one-time fix. Since brokers often scrape your info more than once, Incogni provides ongoing monitoring to make sure once your info is gone, it stays gone.
“It works fast, and its ability to prevent data brokers and people-finder sites from generating a new file on you once the previous one is removed is a game-changer.” – Security.org
Key features of Incogni
Automated data removal requests
Incogni automatically sends removal requests to 420+ brokers, so you don’t have to deal with any complex forms yourself. The set-and-forget system handles the entire removal process on your behalf.
“Once you subscribe and authorize Incogni to act on your behalf, the platform immediately begins sending opt-out and deletion requests to over 420 broker sites.” – TechRadar
Unlimited custom removals
The Unlimited plan lets you take control of your data privacy beyond traditional brokers.
The Exposure Scanner automatically checks the entire web for exposed personal info, shows what it can remove, and hands over the desired exposures to Incogni’s removal specialists.
“The combination of extensive broker coverage, recurring automated removals, weekly reporting, and custom requests makes Incogni a robust, low-effort way to continuously chip away at your digital footprint.” – TechRadar
Independent assurance report
Incogni is the first data removal service to be verified by Deloitte. This verification confirms that Incogni’s processes, broker coverage, and removal success rates are as promised, offering a level of transparency competitors might not be able to match.
“It’s also comforting to know that Deloitte’s independent audit validated Incogni’s data removal capabilities.” – Security.org
Continuous monitoring
Brokers often relist data they’ve previously deleted. Incogni constantly re-scans for your information and automatically adds new brokers to its database, ensuring stronger protection over time.
“Incogni continuously expands its coverage by identifying and targeting new data brokers, helping to keep your information secure over time.” – Cybernews
Personalized progress dashboard
Incogni lets you stay informed with a user-friendly dashboard that provides a real-time view of your data removal status. You see exactly which brokers have complied, which are in progress, and the overall impact Incogni’s removals have had on your privacy.
“Incogni runs off in the background to send all the removal requests automatically, and the dashboard will update as the requests are processed by the brokers.” – Tom’s Guide
Is Incogni right for you?
While Incogni is a smart choice for users who want automated data removal and broad broker coverage, it’s designed for specific use cases. Use this table to see if Incogni aligns with your privacy goals.
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Incogni is a good fit if you want:
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Incogni may not be the best fit if you want:
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Automated removals: you want a set-and-forget system
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Social media removals: Incogni won’t remove posts or photos from social platforms
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Ongoing monitoring: you want to ensure your data isn’t relisted
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Government record removals: Incogni doesn’t scrub info from public records
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Efficiency: you want a hassle-free way to reduce your digital footprint
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Financial protection: Incogni doesn’t provide identity theft insurance or credit score monitoring
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Broad coverage: you want protection in many countries and across the wider web via custom removals
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Manual control: you prefer to handle each request and follow up yourself
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Transparency: you want to see all your exposures in one place and understand the risks they may pose through the Exposure Scanner
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Reputation management: Incogni helps reduce exposure in broker databases but doesn’t manage news mentions or online reviews
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Peace of mind: you want identity theft protection alongside data removal
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Immediate results: data brokers are legally allowed up to 45 days to respond to deletion requests
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Incogni also excels at serving the needs of different users. The set-and-forget user can let automated removals handle data brokers, the power user can curate a specific list of sites where they want custom removals, and the peace-of-mind user can pair data removal with identity theft protection.
Unlock custom removals with Incogni Unlimited
Get full control of your personal data by going beyond automated protection with Incogni Unlimited. Point Incogni to where your data is exposed, and let their privacy experts handle the rest. Data brokers and people search sites can make manually opting out a challenge — Incogni’s custom removals make it effortless.
Removals through Incogni Unlimited work on data broker lists, people search sites, specific Google search results, and more. In fact, the number of unique domains with successful removals has already surpassed 3,000. This number continues to climb as Incogni automatically finds more exposures and users submit more links on their own.
With Unlimited, you still have access to the ongoing protection of Incogni’s automated removal service that also renews opt-out requests and monitors data brokers if your personal data is once again exposed.
Disclaimer: Due to technical or legal limitations, there are some websites Incogni can’t remove your personal data from. This includes blogs, public forums, social media accounts, court records, records on government websites, and publications about criminal proceedings.
Incogni vs. other popular privacy tools
Different data removal services prioritize varying approaches to privacy protection. Use these comparisons to find the tool that best fits your needs.
Incogni vs. DeleteMe
Compared to DeleteMe, Incogni is the more affordable, automated, and geographically diverse choice. DeleteMe relies on manual, agent-based processes that limit availability and drive up costs, but Incogni leverages a streamlined automated system that covers 34 countries and 420+ brokers.
Read our full Incogni vs. DeleteMe comparison to see how Incogni delivers more value with its custom removals.
Incogni vs. Optery
Incogni stands out over Optery for its broader protection and a true set-and-forget experience. Incogni also makes more sense for users who want to take advantage of custom removals from a much wider range of websites.
Check out our Incogni vs. Optery comparison to also explore how Incogni provides added privacy through its integration with the Surfshark One+ suite.
Incogni vs. Aura
Incogni targets over 420 data brokers, while Aura only covers 200+. Aura used to offer greater identity theft coverage, but Incogni’s Protect plan is now available to US residents seeking dark web and credit monitoring, real-time alerts, and identity theft insurance.
See more about Incogni’s automation and first-in-industry audit in our Incogni vs. Aura comparison.
Incogni pricing
Get the Incogni data removal tool as part of the Surfshark One+ bundle to experience greater online protection. You can enjoy Surfshark One+ with any of the following Incogni subscription options:
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1-month plan
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$21.85/mo
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12-month plan
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$7.49/mo
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24-month plan
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$4.49/mo
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Benefit
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Data removal, VPN, antivirus, data leak alerts, masked email address, and more
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The all-in-one Surfshark One+ cybersecurity suite provides excellent value, coupling the powerful Incogni data removal service with comprehensive online security solutions.
How to get started with Incogni
Let Incogni free you from data brokers with these simple steps.
1. Get your Incogni subscription
Sign up for Incogni with a monthly subscription or annual plan. Then, enter your name, email address, and home address to start the data removal process.
2. Give Incogni power of attorney
Complete an authorization form so Incogni can send data deletion requests to brokers and people finder sites, keeping your data safe throughout the whole process.
3. Watch Incogni work its magic
Sit back and keep up with Incogni’s progress in real time as it makes its way through 420+ data brokers. If your personal information comes up, a data removal request is sent automatically.
Why users love Incogni
Incogni is the simplest system ever
“Incogni is the simplest system ever. They don’t give up. Incogni continues pounding till the companies remove my info. I did not even have to add another app to my phone.”
5/5
Incogni – a MUST HAVE!
“With Incogni, I am seeing a decreased level of phishing email and suspicious email. With the enormous daily threats from being active with the internet, this service is an absolute must for me and I don’t want to be without it.”
5/5
A Truly Positive Experience!
“I’ve had an outstanding experience that truly exceeded my expectations. They demonstrated a high level of professionalism, attention to detail, and genuine care for my privacy.”
5/5
Trusted by leading influencers
“My phone doesn’t blow up anymore, my email is under control, and the best part is I get to track the progress.”
Johnny Harris
7.7M+ subscribers
“Whether you’re privacy-conscious or just don’t like the idea of Joe Shmoe finding where you live or where you work, it just makes sense to take advantage of the service that keeps this information private.”
Philip DeFranco
6.6M+ subscribers
“Not only does Incogni stop marketing efforts, but it also reduces your risk of information being part of the data breach or used in identity theft or stalking that you really don’t want to take a chance with.”
Legal Eagle
3.9M+ subscribers
The complete suite for digital privacy: Surfshark One+
An added benefit of Incogni is that you can combine it with other privacy tools in the Surfshark One+ bundle.
Secure your connection
Surfshark VPN encrypts your internet traffic and masks your IP address to offer 24/7 online security. With 4,500+ servers in 100 countries, Surfshark gives boosted protection and faster speeds on unlimited devices.
Keep your details private
Surfshark’s Alternative ID provides you with an alternative email address for online use. You can sign up for websites and mailing lists without worrying about spam emails or giving away your sensitive data.
Protect your devices
Surfshark Antivirus shields your device from malware and infected files. It scans downloads and attachments before they’re opened, blocks unauthorized apps from accessing your camera, and protects you without disruptions.
Get data leak alerts
Surfshark Alert notifies you whenever your personal information is leaked online. You’re alerted if your email addresses, passwords, or ID numbers ever pop up in breached databases, letting you spring into action without delay.
Frequently asked questions
What data can Incogni remove?
Incogni can remove personal information like your name, contact details, email addresses, home addresses, and more from data brokers and other websites like online white pages and sites with business or legal records.
This helps limit the exposure of your sensitive information to third parties that may misuse it for profiling, targeted ads, or other purposes.
Does Incogni actually work?
Yes, Incogni is a very effective data removal tool. Nearly 2,000 Incogni reviews have given the tool a 4.4 out of 5 rating on Trustpilot, showing how well the service deals with private data brokers.
Incogni is also independently verified by a Deloitte audit and backed by Editors’ Choice awards from PCMag and PCWorld. To date, the service has successfully processed 245 million removal requests.
How long does data removal take with Incogni?
Incogni’s initial scan of data broker databases takes up to 48 hours. Once Incogni contacts a data broker, a removal request is typically resolved within 14 days. On average, however, the whole data removal process lasts between 30 and 45 days.
How can I track removal progress?
You can track every removal request in real time via your personalized dashboard in Incogni. This displays the status of sent, in-progress, and completed removals along with your overall privacy score.
What can’t Incogni remove?
Incogni can’t remove publicly available information like official government records, social media posts you’ve made, private blogs, or news articles.
Does Incogni work outside the US?
Yes, Incogni offers one of the broadest geographic reaches among data removal services. It’s available for residents of 34 countries, including the United States, the European Union, the United Kingdom, Canada, Switzerland, Norway, Iceland, Liechtenstein, and the Isle of Man — all as part of one plan.
Privacy laws in many other countries currently limit data removal services, such as Incogni, from legally acting on behalf of their residents. However, this international reach is still much wider than that of US-based services like DeleteMe, detailed and hands-on tools like Optery, and popular digital security solutions like Aura. Incogni is actively working to expand its scope and help people in other countries take on data sites.
Can removed information appear again?
Yes, data brokers often re-scrape the web and relist a person’s information. Incogni solves this by providing ongoing monitoring, routinely re-checking brokers to ensure your data stays deleted.
How does Incogni Unlimited work?
Users can take advantage of Incogni’s Unlimited plan in two ways. The first involves manual submission, where users find an exposure themselves and submit a custom link.
A second option is to use Exposure Scanner results, where users just have to pick from exposures already detected across the web. With this, there’s no need for users to hunt down their own exposures — they just decide which ones Incogni’s removal specialists should act on.
Which is better, Incogni or Onerep?
Incogni covers more data brokers by default and backs its numbers with independent verification from Deloitte, while Onerep costs slightly less on some plans but keeps its coverage largely US-focused. For a full breakdown, see our Incogni vs. Onerep comparison.
