Mobile Growth Manager

Marketing
Berlin
Calling all mobile gurus! Are you an expert at mobile paid advertising and app store optimization? Well, put your skills to the test and join our top-notch Mobile team. We're looking for someone who can think outside the box and find creative ways to drive user acquisition and boost app visibility. If you're all about the latest tools, technologies, and data-driven strategies, you might just be the missing piece in our Mobile & PPC teams' puzzle. So, don't be shy. Apply now, and let's make some magic happen together!

If you want to:

  • Develop and execute data-driven digital marketing strategies to achieve key performance indicators (KPIs) and revenue targets;
  • Manage and optimize digital advertising campaigns across platforms ASA, Google Ads, Meta Ads, and other relevant channels to maximize ROI;
  • Stay informed about ASA best practices, industry trends, and new features to remain competitive and achieve optimal results;
  • Develop and implement UA / ASO strategies to enhance app store rankings and increase visibility;
  • Monitor and analyze campaign performance, identifying areas for improvement and implementing optimization strategies;
  • Analyse user data and conduct A/B testing to optimize conversion rates, retention, and monetization metrics;
  • Collaborate with product teams to implement features and improvements that enhance the user experience and drive growth;
  • Monitor key performance indicators (KPIs) and provide stakeholders with regular performance reports and insights;
  • Stay updated on industry trends, emerging technologies, and mobile app marketing and growth hacking best practices.

  • And you can check off:

  • At least 3+ years of experience working with user acquisition / ASO in a global app. Experience working with subscription apps is a plus;
  • Track record of building & executing mobile app growth strategies at scale;
  • A good understanding of tracking technology and strong skills in iOS Advertising/SKAdNetwork attribution;
  • Proven expertise in data analysis and reporting, with proficiency in analytics tools (e.g., Google Analytics, Looker, Tableau, Excel, Google Sheets, etc.);
  • Excellent analytical thinking and ability to draw correct conclusions from data and subsequent action steps;
  • Intermediate to advanced skills with mobile tools (e.g., App Store, Playstore, Appsflyer, Adjust, Branch, Firebase, Google Analytics and similar);
  • Outstanding verbal and written communication skills in English;
  • Excellent time management skills;
  • Ability to work independently and collaboratively within a team;
  • Outstanding interpersonal skills for effective collaboration with other departments.

  • Here’s the deal:

  • Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
  • Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts with a physical coach and a gym membership compensation to regular mental health checks;
  • Tools of your choice: choose the technical equipment and tools you need to do your best work;
  • Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
  • Convenient commuting: traveling from point A to point B in a city like Berlin is quite a journey! That’s why we compensate part of your public transport costs;
  • Work-life balance: as a general rule, we work based on a 3+2 hybrid model. And let’s not forget the WFA policy – an opportunity to work from anywhere in the world;
  • Premium Surfshark accounts: for you, your family, and friends!

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