Senior Mobile Growth Manager (Incogni)
Marketing
Berlin
We’re looking for a Senior Mobile Growth Manager to take full ownership of scaling our app’s growth — from user acquisition and ASO to funnel optimization and driving measurable revenue impact. You’ll be at the intersection of marketing, product, and data, running high-impact growth initiatives that bring in users, turn them into paying customers, and keep them engaged.
If you want to:
- Lead user acquisition by planning, running, and optimizing campaigns across Meta, TikTok, Google UAC, and Apple Search Ads with a clear focus on ROI through CAC vs. LTV analysis;
- Lead ASO strategy by managing creative testing, keyword optimization, localization, and A/B testing of store assets to maximize organic installs;
- Drive funnel optimization by partnering with product teams to test onboarding flows, paywalls, and pricing strategies while doubling down on the levers that increase conversion and revenue;
- Experiment relentlessly by designing and executing growth experiments across acquisition, activation, retention, and monetization to learn fast and scale what works;
- Be the data owner for growth by building dashboards, running cohort and funnel analyses, and managing attribution via Adjust or AppsFlyer to measure impact in a post-IDFA world;
- Think global by scaling growth across multiple geographies with localized UA, ASO, and lifecycle strategies;
- Collaborate cross-functionally with design, engineering, and CRM teams to produce high-performing creative assets and integrated lifecycle campaigns that boost long-term engagement and retention.
And you can check off:
- Proven track record of driving revenue growth in mobile apps (subscription/SaaS experience is a big plus);
- Hands-on experience with paid UA, ASO, and growth experiments;
- Fluency in data, attribution, and funnel metrics, and the ability to turn insights into action;
- Familiarity with MMPs, SKAN, ATT, GDPR, and best practices for mobile measurement;
- Ability to collaborate across teams (marketing, product, design, data) and lead growth initiatives end-to-end;
- Leverage a creative eye to build high-converting ad creatives and store assets.
Bonus points if you:
- Have experience with pricing/paywall testing, retention campaigns, and global market expansion.
Here’s the deal:
- Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
- Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts with a physical coach and a gym membership compensation to regular mental health checks;
- Tools of your choice: choose the technical equipment and tools you need to do your best work;
- Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
- Convenient commuting: traveling from point A to point B in a city like Berlin is quite a journey! That’s why we compensate part of your public transport costs;
- Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
- Premium Surfshark accounts: for you, your family, and friends!
How we hire
We don’t believe in a “one size fits all” process, so we tailor it to ensure the best experience for our candidates.
Get to know you
We begin with a simple hello, whether online or in person, to see if our expectations align.
Technical task or interview
If we agree to move forward, we will find a way for you to showcase your skills and expertise.
Meet your team
We offer opportunities to meet potential teammates or other colleagues for a chat.
What’s next?
An offer, discussions — this is up to you. We want you to feel confident with your decision.
Looking for something different?
Explore all our open roles to see where you can make an impact.