Senior Lifecycle Marketing Manager (Heypolo)
Marketing
Vilnius / Kaunas / Warsaw
We’re building HeyPolo – a privacy-first smart location-sharing app that helps families and friends stay connected, safe, and in control. HeyPolo is designed for meaningful connection without intrusive tracking: real-time updates, consent-based sharing, and intuitive safety features that put users in charge of their data and peace of mind.
If you’re excited by real user impact, privacy-centered innovation, and building something from scratch with a small, autonomous team, read ahead
If you want to:
- Take full ownership of the lifecycle marketing strategy (email, push, in-app);
- Build comprehensive lifecycle journeys from scratch, covering onboarding to winback;
- Design and implement automated flows using Iterable or similar platforms;
- Drive key metric improvements across the funnel: activation, conversion, retention, and churn;
- Conduct structured A/B tests on messaging, timing, and segmentation;
- Collaborate closely with product and data teams on events, triggers, and segmentation;
- Create high-performing lifecycle messaging with design and content teams;
- Own lifecycle reporting and feed insights into the overall growth strategy.
And you can check off:
- Proven hands-on experience in lifecycle, CRM, or retention marketing;
- Familiarity with Iterable, Braze, Customer.io, or similar platforms;
- Proven track record of improving activation, conversion, and retention metrics;
- Strong understanding of user journeys and funnel optimization;
- Data-driven approach with experience in A/B testing and performance analysis;
- Ability to prioritize high-impact opportunities and execute quickly;
- Strong collaboration skills across product, design, and analytics teams.
Bonus points if you:
- Have experience with subscription or SaaS products;
- Have worked on mobile app lifecycle marketing (iOS/Android);
- Are familiar with attribution tools and product analytics platforms (e.g. AppsFlyer, Mixpanel, Amplitude).
Here’s the deal:
- Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
- Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
- Tools of your choice: choose technical equipment and the tools you need to do your best;
- Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
- Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
- Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
- Premium Surfshark accounts: for you, your family, and friends;
- Gross salary: 2700-4700 Eur/month for the Lithuanian market, 11900-20000 Pln/month for the Polish market. It may vary depending on your skills and experience.
How we hire
We don’t believe in a “one size fits all” process, so we tailor it to ensure the best experience for our candidates.
Get to know you
We begin with a simple hello, whether online or in person, to see if our expectations align.
Technical task or interview
If we agree to move forward, we will find a way for you to showcase your skills and expertise.
Meet your team
We offer opportunities to meet potential teammates or other colleagues for a chat.
What’s next?
An offer, discussions — this is up to you. We want you to feel confident with your decision.
Looking for something different?
Explore all our open roles to see where you can make an impact.