Incogni review: trusted data removal for privacy

Remove your personal data from the internet

Control your online privacy and safety

Reduce risk of scams, fraud, and identity theft

Included in Surfshark One+ for added security

30-day money-back guarantee

The world’s talking about Incogni

Cybersecurity experts from TechRadar, PCMag, Tom’s Guide, and more have reviewed Incogni — and the results are outstanding. Incogni has been recognized as a simple, effective, and budget-friendly data removal tool.

“Incogni is a cutting-edge privacy protection service that empowers individuals to take control of their personal data and safeguard their online privacy.”

“Incogni acts as your privacy proxy, periodically sending official data removal requests to private and public data brokers and reporting their responses.”

“If you’re looking for a fire-and-forget data removal solution that won’t break the bank and genuinely values your privacy, Incogni is a great choice.”

“It’s 100% worth downloading Incogni – and overall, the effort-to-impact payoff is impressive. There’s very little you have to do at all once you’ve submitted your personal information to the company.”

What is Incogni?

Incogni is a personal data deletion tool that helps protect your online privacy through automated and custom removals. It sends opt-out requests to 270+ data brokers on your behalf, targeting companies that collect and sell personal data.

Incogni can defend against fraud, spam emails, identity theft, and other associated risks. The service automatically sends a notice to each data broker that has your info, letting you get your data removed without lifting a finger.

Custom removals offer more robust data privacy. You can submit an opt-out request to nearly any website with the help of an Incogni expert. Share where your data’s been exposed, and Incogni will handle the removal request on your behalf.

Incogni was developed by Surfshark, a trusted VPN provider with a comprehensive cybersecurity suite for greater online protection. To get Incogni, you can pay monthly, sign up for an annual plan, or take advantage of the all-in-one Surfshark One+ bundle.

Top benefits of Incogni

Reduced risk of exposure

Incogni minimizes the chances your personal data ends up in the wrong hands, giving you greater peace of mind as annoyances like profiling and targeted ads are kept at bay.

“It works fast, and its ability to prevent data brokers and people-finder sites from generating a new file on you once the previous one is removed is a game changer.” – Security.org

Enhanced online safety

Scrubbing your info from people finder sites means total strangers can no longer access your data online. Shield yourself from virtual, physical, and even financial threats.

“Incogni has its own stand-alone privacy policy, which is pretty solid as far as these kinds of things go.” – Tom’s Guide

Greater empowerment

With custom removals for nearly any site, Incogni puts you in control of your digital footprint. Safeguard your online identity and keep everything from your home address to your medical history safe from prying eyes.

“Incogni empowers individuals to take control of their personal data, protect their privacy, and minimize the risk of identity theft and other online threats.” – TechRadar

Major time savings

Manually conducting a public record search, including specific data brokers, is often taxing and time-consuming. Incogni expedites the removal process and gets your info scrubbed from data broker databases in a fraction of the time.

“Over the course of our subscription, Incogni estimates we’ve saved over 215 hours that could’ve been spent submitting manual requests.” – All About Cookies

Key features of Incogni

Automated data removal requests

By seamlessly combining automated and custom removals, Incogni delivers end-to-end online privacy. It minimizes the chances that any sites or brokers fall through the cracks.

“Incogni’s comprehensive database of data brokers ensures that individuals can identify all entities that possess their personal information.” – TechRadar

Personalized dashboard

A user-friendly dashboard keeps data privacy hassle-free. Fill out the authorization form and watch Incogni go to work. Routine progress reports mean you’re always in the loop.

“Incogni runs off in the background to send all the removal requests automatically, and the dashboard will update as the requests are processed by the brokers.” – Tom’s Guide

Continuous monitoring

Unlike other data removal services, Incogni isn’t some one-and-done tool. It continually adds new data brokers to its database, boosting your level of online privacy over time.

“For each broker, it reports status such as in progress or completed. It also reports the severity of your exposure based on Incogni’s analysis.” – PCMag

The complete suite for digital privacy: Surfshark One+

Get overall protection online and offline with Surfshark One — our cybersecurity suite that protects your devices and elevates your digital privacy and security to the next level.

VPN

Secure your connection

Surfshark VPN (Virtual Private Network) encrypts your internet traffic and masks your IP (Internet Protocol) address to offer 24/7 online security. With 3,200+ servers in 100 countries, Surfshark is a VPN provider that gives boosted protection and faster speeds on unlimited devices.

ALTERNATIVE ID

Keep your details private

With Alternative ID and Alternative Number*, you can build an online alias with a proxy email and phone number. Protect your information from falling into threat actors’ hands and avoid spam emails, messages, and calls.

ANTIVIRUS

Protect your devices

Surfshark Antivirus shields your device from malware and other infected files. It scans files before they’re opened or downloaded and blocks all unauthorized apps from accessing your camera. Get real-time protection that doesn’t disrupt your flow.

ALERT

Get data leak alerts

Surfshark Alert notifies you whenever your personal information is leaked online. You get instant alerts if your email addresses, passwords, or ID numbers ever pop up in breached databases, letting you spring into action without delay.

Hide your searches

Surfshark Search brings you purely organic results that are free from tracking. Swap between regions to see searches based on your preferred location, not your previous searches. And you’ll never see a single pop-up, banner, or targeted ad.

*Alternative Number is a paid add-on.

Incogni pricing

Get the Incogni data removal tool as part of the Surfshark One+ bundle to experience greater online protection. You can enjoy Surfshark One+ with any of the following Incogni subscription options:

1-month plan	$20.65/mo
12-month plan	$6.09/mo
24-month plan	$3.99/mo
Benefit	Data removal, VPN, antivirus, data leak alerts, masked email address, private search engine, and more

The all-in-one Surfshark One+ cybersecurity suite provides excellent value, coupling the powerful Incogni data removal service with comprehensive online security solutions.

How to get started with Incogni

Let Incogni free you from data brokers with these simple steps.

1. Get your Incogni subscription

Sign up for Incogni with a monthly subscription or annual plan. Then, enter your name, email address, and home address to start the data removal process.

2. Give Incogni power of attorney

Complete an authorization form so Incogni can send data deletion requests to brokers and people finder sites, keeping your data safe throughout the whole process.

3. Watch Incogni work its magic

Sit back and keep up with Incogni’s progress in real time as it makes its way through 170+ data brokers. If your personal information comes up, a data removal request is sent automatically.

Why users love Incogni

Incogni is the simplest system ever

“Incogni is the simplest system ever. They don’t give up. Incogni continues pounding till the companies remove my info. I did not even have to add another app to my phone.”

5/5

Robert

Incogni – a MUST HAVE!

“With Incogni, I am seeing a decreased level of phishing email and suspicious email. With the enormous daily threats from being active with the internet, this service is an absolute must for me and I don’t want to be without it.”

5/5

Linda

A Truly Positive Experience!

“I’ve had an outstanding experience that truly exceeded my expectations. They demonstrated a high level of professionalism, attention to detail, and genuine care for my privacy.”

5/5

Trusted by leading influencers

“My phone doesn’t blow up anymore, my email is under control, and the best part is I get to track the progress.”

Johnny Harris 5.3M+ subscribers

“Whether you’re privacy-conscious or just don’t like the idea of Joe Shmoe finding where you live or where you work, it just makes sense to take advantage of the service that keeps this information private.”

Philip DeFranco 6.5M+ subscribers

“Not only does Incogni stop marketing efforts, but it also reduces your risk of information being part of the data breach or used in identity theft or stalking that you really don’t want to take a chance with.”

Legal Eagle 3.2M+ subscribers

Frequently asked questions

What type of data can Incogni remove?

Incogni can remove personal information like your name, contact details, email addresses, and home addresses from data brokers and other websites like online white pages and sites with business or legal records.

This helps limit the exposure of your sensitive information to third parties that may misuse it for profiling, targeted ads, or other purposes.

How effective is Incogni at removing my data?

Incogni is a very effective data removal tool. It scans the databases of over 270 data brokers for your personal information and sends removal requests if your details are ever found. Moreover, nearly 2,000 Incogni reviews have given the tool a 4.4 out of 5 rating on Trustpilot, showing how effectively the service deals with private data brokers.

How often does Incogni send data removal requests?

Incogni’s initial scan of data broker databases takes up to 48 hours. Once Incogni contacts a data broker, a removal request is typically resolved within 14 days. If your data isn’t removed after 10 days, Incogni will continue sending requests regularly, usually every 10 days or so, to prevent data brokers from selling your personal details. On average, the whole data removal process lasts between 30 and 45 days.

Can I track the status of my data removal requests?

Yes, users can track Incogni’s progress thanks to a user-friendly dashboard. You’ll see updates on how many data brokers have been contacted, the current status of your ongoing requests, and the number of data removals that have been successfully completed. This comprehensive approach puts you in total control of your personal information throughout the entire process.

Does Incogni work globally?

Incogni is currently available for residents of the United States, the European Union, the United Kingdom, Canada, Switzerland, Norway, Iceland, Liechtenstein, and the Isle of Man — all as part of one plan.

Privacy laws in many other countries currently limit data removal services, such as Incogni, from legally acting on behalf of their residents. However, this international reach is still much wider than that of US-based services like DeleteMe, detailed and hands-on tools like Optery, and popular digital security solutions like Aura. Incogni is actively working to expand its scope and help people in other countries take on data sites.

Incogni review: trusted data removal for privacy

The world’s talking about Incogni

What is Incogni?