Published:Feb 4, 2025

Digital democracy|Digital freedom

The UK stands out as the country with the most social media breaches

In today's digital age, online security is crucial, yet the UK faces significant challenges despite its strong ranking in the electronic security pillar, according to the Digital Quality of Life Index (DQL). The country leads in social media breaches among the top 25 countries. While the UK has developed robust electronic security measures, it struggles to protect its social media platforms from unauthorized access and data breaches. The high number of breaches highlights the need for more effective strategies and innovations to safeguard personal and organizational data.

Key insights

  • Out of the 25 highest-ranking countries in the electronic security pillar of the Digital Quality of Life Index¹ (DQL), the UK stands out as the one with the most social media breaches, totaling over 68 million. The DQL¹ study evaluates countries based on five pillars: internet affordability, internet quality, e-infrastructure, e-security, and e-government. In this study, we analyze the 25 highest-ranking countries in the electronic security pillar.
  • The United Kingdom holds the 23rd position in the electronic security pillar of the DQL¹ study. However, despite this respectable ranking, the total number of social media breaches it has experienced since 2004 is significantly higher compared to other countries in the top 25. This includes breaches on major platforms such as Facebook, Twitter (now known as X), WhatsApp, and several others. This discrepancy highlights a concerning trend where, despite having a solid foundation in electronic security, the UK faces unique challenges in safeguarding its social media landscape from breaches and unauthorized access.
  • For example, the UK’s figure is over 171 times higher than Estonia’s (397,959), the country with the lowest number of breaches — Estonia ranks 2nd in the electronic security pillar. But even when compared to France, which has a similar population size² and is below in the electronic security ranking, the number of UK social media breaches is still double that of France (32,378,898).
  • Belgium, which leads the electronic security pillar, registered a total of 7,582,560 social media breaches, making it the 7th country with the most breaches. The UK’s figure is, however, 9 times higher than this.
  • Looking at social media breaches per 1,000 people, the UK ranks second with a rate of 991. The lowest on the list is South Korea, with only a rate of 33. The highest rate of breaches occurs in the Netherlands, with a figure of 1,137. The UK and the Netherlands having the highest rate of breaches per person indicates a need for improved measures and strategies to enhance social media security and reduce the number of breaches to better protect their populations.
  • The UK, with both a high population and a high breach rate per person, accounts for 29% of all social media breaches among the 25 highest-ranking countries in the electronic security pillar of the DQL¹.
  • Recent reports highlight the vulnerabilities and consequences of data breaches, particularly in the UK. One article from Action Fraud⁴ reveals the alarming financial losses incurred from email and social media account hacking, amounting to £1.4 million in the past year alone. Meanwhile, another report from TheCable⁵ discusses the substantial £12.7 million fine imposed on TikTok for breaching data protection regulations.

Methodology and sources

For this analysis, we selected the top 25 highest-ranking countries in the electronic security pillar of the Digital Quality of Life Index (DQL)¹. We analyzed breach data³ with a focus on breaches that occurred on social media platforms. In this study, we compared countries based on the total social media breaches, social media breaches per 1,000 people², and the DQL electronic security rank¹

For the complete research material behind this study, visit here.

Data was collected from:

Surfshark (2025) Data breach monitoring

References:

¹ Surfshark (2024) Digital Quality of Life Index;² United Nations (2024). World Population Prospects, Department of Economic and Social Affairs, Population Division;³ Data breach statistics globally - Surfshark.⁴ Action Fraud (2024). Stay safe online after £1.4 million lost from email and social media account hacking in the last year⁵ TheCable (2023). UK fines TikTok £12.7m over breach of data protection law
The team behind this research:About us